Grooro vs. Groomsoft
Groomsoft has run grooming businesses since 2011, and its prices are low — $29.95/month for shops, $39.90 for mobile groomers. But it's web-only with no native app, it has no boarding or daycare, no automatic gap-fill, and it includes just 100 text messages a month before billing per pack. Grooro includes far more — 750 texts, a real app, boarding and gap-fill — for $39/month.
- Grooro has a native iOS and Android app — Groomsoft is web-only, used through a browser
- Grooro offers boarding and daycare — Groomsoft has neither
- Grooro fills cancelled slots automatically by texting your waitlist — Groomsoft has no equivalent
- Grooro includes 750 texts a month — Groomsoft includes 100, then bills $10–$45 per pack
- Grooro includes route optimisation on every plan — Groomsoft only on its $39.90 mobile plan
Pricing
Price comparison
Groomsoft's sticker price is low — $29.95/month for shops, $39.90 for mobile groomers — but it includes only 100 text messages a month, and every reply you receive counts against that too. Grooro is $39/month all-in with 750 texts included, plus a native app, boarding and gap-fill Groomsoft doesn't offer.
Starter
$39 /mo
Or $31/mo billed yearly (−20%). Pro $79, Business $109.
- Unlimited clients & pets
- 750 SMS included every month
- Gap-fill automation on every plan
- Route optimisation on every plan
- 30-day free trial — no credit card
Groomsoft Grooming Shops
$29.95 /mo
Mobile Groomers $39.90/mo · Free 30-day demo
- Only 100 texts/month, then $10–$45 per pack
- Texts sent and received both count
- Route maps only on the $39.90 mobile plan
- No native app, boarding or gap-fill
- No multi-location support
A groomer who texts clients
Groomsoft's shop plan is $29.95 but includes only 100 texts — sent and received. After that it's $10–$45 a pack. Grooro's $39 includes 750 texts, with top-ups at $0.018 per SMS.
Verdict: Grooro is the better choice for groomers who want a native app and automatic gap-fill. Groomsoft is $29.95/month for shops or $39.90/month for mobile groomers with 100 texts included (then $10–$45 per pack), web-only, with no boarding or gap-fill. Grooro is $39/month with 750 texts, a native iOS/Android app, a boarding module, and gap-fill automation included.
Gap-fill & waitlist
A waiting list, or a slot that fills itself
Groomsoft has a waiting list that drops clients once they are booked — but filling a cancelled slot is still a manual job. Grooro fires automatically the moment a slot opens: it texts the nearest waitlisted clients ranked by distance, and the first to reply YES gets the spot.
| Groomsoft | |
|---|---|---|
| Waiting list | ||
| Automatic gap-fill SMS on cancellation | ||
| Geographic proximity matchingTexts the clients closest to the open slot first | ||
| First-to-reply-YES auto-books the slot |
Boarding & daycare
Groomsoft has no boarding or daycare
Groomsoft offers no boarding module and no daycare module. Any groomer who also boards dogs needs a completely separate tool. Grooro offers a full boarding module and a full daycare module that share the same client records as your grooming calendar — added to your plan from $15/month, or as a standalone plan from $29/month.
| Groomsoft | |
|---|---|---|
| Boarding module | ||
| Daycare module | ||
| Unified grooming + boarding calendar | ||
| Kennel / run capacity management | ||
| Check-in & check-out tracking |
Mobile & routing
Groomsoft is a website. Grooro is a real app.
Groomsoft describes itself as web-based only — used through a mobile browser, with no App Store or Google Play listing. Its route optimisation comes only on the $39.90 Mobile Groomers plan; the cheaper shop plan has none. Grooro ships a native iOS and Android app and includes route optimisation on every plan.
| Groomsoft | |
|---|---|---|
| Native iOS app | ||
| Native Android app | ||
| Route optimisationGroomsoft: $39.90 mobile plan only | Partial | |
| Mileage tracking | ||
| Walk-up / quick-book with ripple reschedule |
Messaging & SMS
100 texts, or 750 included
Groomsoft includes 100 text messages a month — and both sent and received messages count against it. Once the balance hits zero, texting stops until you buy a pack ($10 for 100, up to $350 for 10,000). Grooro includes 750–3,000 texts every month with transparent top-ups.
| Groomsoft | |
|---|---|---|
| Texts included each monthGroomsoft: then $10–$45 per pack | 750–3,000 | 100 |
| Two-way SMS messaging | ||
| Automated appointment remindersGroomsoft: draws down the 100-text balance | Uses credits | |
| Bulk SMS messaging | Uses credits | |
| Client & pet profiles (unlimited) | ||
| Vaccination tracking & reminders | ||
| Signable intake & release forms | ||
| Automated form sending on new bookingGroomsoft: groomer emails or texts each form |
Scheduling & more
Where the platforms differ
Both cover the calendar fundamentals well, and Groomsoft has a few things Grooro doesn't — Google Calendar sync and a built-in time clock. Grooro pulls ahead on the scheduling intelligence groomers feel every day: ripple reschedule, multi-location support, and breed-based durations that flow straight into booking times.
| Groomsoft | |
|---|---|---|
| Appointment calendar | ||
| Recurring appointments | ||
| Google Calendar sync | ||
| Built-in staff time clock | ||
| Ripple rescheduleMove one slot, auto-shift the rest of the day | ||
| Multi-location management | ||
| Breed duration modifiersPer-account overrides (e.g. +30 min for Huskies) |
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