Simple, transparent pricing.
Start free for 30 days. No credit card required.
How many appointment texts do you send a month?
Drag the slider to see your real total, SMS included. Extra SMS beyond your plan is $0.018/SMS — counts both sent and received texts.
750 SMS/mo
Starter
Billed monthly
Includes 750 SMS/mo
Includes:
- Unlimited clients & pets
- 1 groomer
- 750 SMS included
- Online booking widget
- Gap-fill automation
- Smart waitlist
- Route optimisation
- Before & after photos
- Forms & e-signatures
- Stripe payments
Pro
Billed monthly
Includes 1,750 SMS/mo
Everything in Starter, plus:
- Up to 5 groomers
- Up to 3 locations
- 1,750 SMS included
- Staff management & roles
- Advanced analytics
- QuickBooks / Xero / FreshBooks
- Live client location tracking
Business
Billed monthly
Includes 3,000 SMS/mo
Everything in Professional, plus:
- Unlimited groomers
- Unlimited locations
- 3,000 SMS included
- Priority support
- Audit logs
- API access
- Custom onboarding
Compare plans
Starter
Professional
Enterprise
Groomers / staff
SMS included
Unlimited clients & pets
Online booking widget
Gap-fill automation
Automatically texts nearest waitlisted clients when a slot opens
Smart waitlist
Forms & e-signatures
Stripe payments
Route optimisation
Multi-location
QuickBooks / Xero / FreshBooks
API access
Audit logs
Priority support
Extend any plan
Available on all plans. Mix and match to fit your workflow.
Extra SMS
Add exactly the extra SMS you need. Set any quantity — charged monthly until removed.
White Glove Setup
One-time flat fee. We handle your full onboarding — account setup, data import from your old software, and a live walkthrough.
Pricing questions,
answered
Yes — every plan starts with a 30-day free trial. No credit card required. You get full access to all features on your chosen plan, so you can test everything before committing.
Yes, at any time. Upgrading is instant and you are only charged the prorated difference for the remainder of your billing period. Downgrading takes effect at the start of your next billing cycle.
Yes. Paying annually saves you 17% compared to monthly billing. You can switch between monthly and annual at any time from your account settings.
No setup fees, no onboarding fees, no per-client fees. The price you see is what you pay. Add-ons like SMS notifications, extra storage, or a custom domain are optional and clearly listed.
We accept all major credit and debit cards (Visa, Mastercard, Amex) via Stripe. Annual plans can also be invoiced on request — contact us at hello@grooro.com.
Add-ons are optional extras you can stack on top of any plan. SMS notifications, extra storage, custom domain, and white-glove setup are all available separately. You only pay for what you actually need.
You will receive a reminder before your trial expires. If you choose not to upgrade, your account moves to a read-only state — your data is never deleted. You can resume a paid plan at any time to regain full access.
We offer a 7-day money-back guarantee from the date of your first charge. If you are not satisfied, email us and we will refund you in full, no questions asked.
All plans include unlimited clients. There is no cap on the number of client portals you can create — you pay per seat (team members), not per client.
Yes. Each team member has their own login so you have a full audit trail of who did what. The Starter plan includes 1–2 seats, Professional up to 9, and Enterprise is unlimited.
Still have questions? Email us — we reply fast.
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30-day free trial · No credit card required